"Kristal Absheron" has rebranded!
On May 31st, one of Azerbaijan’s leading construction companies, “Kristal Absheron,” introduced its new logo and brand identity to the public at a rebranding event held at the “Gulustan” Palace, announcing that it will now continue its activities under the name “Kristal.”
The company’s new branding and communication strategy will now be clearer, more professional, and, above all, more people-oriented.
The opening speech of the event was delivered by Mahayət Nabiyev, Chairman of the Supervisory Board of “Kristal.” In his speech, he talked about the company’s core values over its 22 years of operation, as well as how the rebranding process aims to preserve these values while enriching them with a more modern approach and new perspectives.
As part of the rebranding, the website kristalabsheron.az has been replaced with kristal.az. Guided by a people-centered approach, the new website provides all information in a clearer and more accessible way for users. One of the most important innovations of “Kristal” is its mobile application, which will be the first of its kind in the real estate sector. This smart application will offer over 30 functions to enhance residents’ living comfort.
Based on principles of reliability, honesty, and quality in the construction sector, “Kristal” continues on its path with its renewed image, remaining faithful to these values.
The rebranding event was attended by the “Kristal” team, government agencies, and representatives from the private sector.
The event concluded with a musical concert program.
More information: *1544
kristal.az
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